"Join the Cycle" Marketing Campaign

As a water resource management utility serving more than 500,000 customers in Oregon, Clean Water Services was tasked with encouraging residents to adopt healthy watershed behaviors. Drawings for the campaign were done by a colleague's son, and the copy adopts a youthful perspective to transform what could be a dense and unappealing message into something engaging and easily understood. (Note: These ads expand upon the "Join the Cycle" tagline and campaign originally concepted by Shawna Harch at Cappelli Miles.)


Print Samples (click for full ads)


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