"Bottle Returns Made Easy" Marketing Campaign
When you think of returning your bottles and cans, do you think of a place that's fast and friendly? Bright and clean? Convenient and efficient and a pleasure to use? Maybe not. But that's because you haven't been to a BottleDrop Center.
BottleDrop (a division of the Oregon Beverage Recycling Cooperative) offers a whole new way for Oregonians to return their bottles and cans, and with new locations opening in Eugene and Bend, they had the opportunity to introduce themselves in an unforgettable way. Radio for this campaign was engineered to stand out from the crowd while staying true to brand values (including the music bed, which was created using solely redeemable containers!). Updated website copy accompanied the campaign, and numbers in their new locations have continued to climb.
Website (click image to visit site)